IDC Explores the Business Value of AR How Augmented Reality Drives Real-World Gains in Service, Training, Sales & Marketing and Manufacturing



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Augmented reality isn't some pie in the sky technology that's coming someday soon. It's here now, and it's driving real-world use cases that will have industry-shaking ramifications in the very near future. A large percentage of companies have already recognized this and are moving fast to embrace this revolutionary technology.

In this report, IDC shares the results of a survey deployed to identify the most popular use cases for AR technology already driving measurable ROI in the industrial enterprise:

  • Service: 62% of respondents agree AR is driving a measurable ROI for service
  • Training: 51% of respondents agree AR is driving a measurable ROI for employee training
  • Sales and Marketing: 65% of respondents agree AR is driving a measurable ROI for sales
  • Manufacturing: More than 76% of respondents agree AR is driving a measurable ROI for manufacturing
IDC Explores the Business Value of AR